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1

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

Verena Huettl, Heribert Gierl

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 364 KB

english, 2012

2

Developing Score Reports for Cognitive Diagnostic Assessments

Mary Roduta Roberts, Mark J. Gierl

Journal:

Educational Measurement: Issues and Practice

Year:

2010

Language:

english

File:

PDF, 726 KB

english, 2010

3

Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption

Heribert Gierl, Verena Huettl

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 367 KB

english, 2010

4

Erklärung der persuasiven Wirkung von Werbung

Heribert Gierl, Sandra Reich

Journal:

Journal für Betriebswirtschaft

Year:

2005

Language:

german

File:

PDF, 698 KB

german, 2005

5

Processing of a new high entropy alloy: AlCrFeMoNiTi

Prieto, Estela, De Oro Calderon, Raquel, Konegger, Thomas, Gordo, Elena, Gierl-Mayer, Christian, Sheikh, Saad, Guo, Sheng, Danninger, Herbert, Milenkovic, Srdjan, Alvaredo, Paula

Journal:

Powder Metallurgy

Year:

2018

Language:

english

File:

PDF, 2.31 MB

english, 2018

6

Anxieties and Attitudes Related to Mathematics in Grades 3 and 6

Mark J. Gierl and Jeffrey Bisanz

Journal:

The Journal of Experimental Education

Year:

1995

Language:

english

File:

PDF, 2.29 MB

english, 1995

7

Automated scoring of junior and senior high essays using Coh-Metrix features: Implications for large-scale language testing

Latifi, Syed, Gierl, Mark

Journal:

Language Testing

Year:

2020

File:

PDF, 284 KB

2020

8

Using the Attribute Hierarchy Method to Make Diagnostic Inferences about Examinees’ Cognitive Skills in Critical Reading

Changjiang Wang, Mark J. Gierl

Journal:

Journal of Educational Measurement

Year:

2011

Language:

english

File:

PDF, 206 KB

english, 2011

9

Estimating Classification Consistency and Accuracy for Cognitive Diagnostic Assessment

Ying Cui, Mark J. Gierl, Hua-Hua Chang

Journal:

Journal of Educational Measurement

Year:

2012

Language:

english

File:

PDF, 575 KB

english, 2012

10

Scarcity effects on sales volume in retail

Gierl, Heribert, Plantsch, Michael, Schweidler, Janine

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2008

Language:

english

File:

PDF, 705 KB

english, 2008

11

Reliability and Attribute-Based Scoring in Cognitive Diagnostic Assessment

Mark J. Gierl, Ying Cui, Jiawen Zhou

Journal:

Journal of Educational Measurement

Year:

2009

Language:

english

File:

PDF, 267 KB

english, 2009

12

A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation

Heribert Gierl, Verena Huettl

Journal:

International Journal of Research in Marketing

Year:

2011

Language:

english

File:

PDF, 750 KB

english, 2011

13

Defining Characteristics of Diagnostic Classification Models and the Problem of Retrofitting in Cognitive Diagnostic Assessment

Gierl, Mark J., Cui, Ying

Journal:

Measurement Interdisciplinary Research &amp Perspective

Year:

2008

Language:

english

File:

PDF, 88 KB

english, 2008

14

Statistical classification for cognitive diagnostic assessment: an artificial neural network approach

Cui, Ying, Gierl, Mark, Guo, Qi

Journal:

Educational Psychology

Year:

2015

Language:

english

File:

PDF, 223 KB

english, 2015

15

Using cognitive models to develop quality multiple-choice questions

Pugh, Debra, De Champlain, Andre, Gierl, Mark, Lai, Hollis, Touchie, Claire

Journal:

Medical Teacher

Year:

2016

Language:

english

File:

PDF, 832 KB

english, 2016

16

Using Automatic Item Generation to Improve the Quality of MCQ Distractors

Lai, Hollis, Gierl, Mark J., Touchie, Claire, Pugh, Debra, Boulais, André-Philippe, De Champlain, André

Journal:

Teaching and Learning in Medicine

Year:

2016

Language:

english

File:

PDF, 588 KB

english, 2016

17

A structural equation modeling approach for examining position effects in large-scale assessments

Okan Bulut,Qi Quo,Mark J. Gierl

Journal:

Large-scale Assessments in Education

Year:

2017

Language:

english

File:

PDF, 1.79 MB

english, 2017

18

Cognitive Diagnostic Assessment for Education (Theory and Applications) || Cognitive Foundations of Structured Item Response Models

Leighton, Jacqueline, Gierl, Mark

Year:

2007

Language:

english

File:

PDF, 603 KB

english, 2007

19

Cognitive Diagnostic Assessment for Education (Theory and Applications) || Using Information from Multiple-Choice Distractors to Enhance Cognitive-Diagnostic Score Reporting

Leighton, Jacqueline, Gierl, Mark

Year:

2007

Language:

english

File:

PDF, 423 KB

english, 2007

20

Information-based methods for evaluating the semantics of automatically generated test items

Latifi, Syed, Gierl, Mark, Wang, Ren, Lai, Hollis, Wang, Andong

Journal:

Artificial Intelligence Research

Year:

2016

Language:

english

File:

PDF, 755 KB

english, 2016

21

Carbon reduction strategies for regionally produced and consumed wine: From farm to fork

Gierling, Florian, Blanke, Michael

Journal:

Journal of Environmental Management

Year:

2021

File:

PDF, 832 KB

2021

22

Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?

Silke Bambauer-Sachse, Verena Hüttl, Heribert Gierl

Journal:

Psychology and Marketing

Year:

2011

Language:

english

File:

PDF, 90 KB

english, 2011

23

An herbivore elicitor activates the gene for indole emission in maize

Frey, M., Stettner, C., Pare, P. W., Schmelz, E. A., Tumlinson, J. H., Gierl, A.

Journal:

Proceedings of the National Academy of Sciences

Year:

2000

Language:

english

File:

PDF, 197 KB

english, 2000

24

The Drosophila gene Start1: A putative cholesterol transporter and key regulator of ecdysteroid synthesis

Roth, G. E., Gierl, M. S., Vollborn, L., Meise, M., Lintermann, R., Korge, G.

Journal:

Proceedings of the National Academy of Sciences

Year:

2004

Language:

english

File:

PDF, 671 KB

english, 2004

25

How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects

Bartikowski, Boris, Fastoso, Fernando, Gierl, Heribert

Journal:

Journal of Business Ethics

Year:

2020

File:

PDF, 798 KB

2020

26

More efficient processes for creating automated essay scoring frameworks: A demonstration of two algorithms

Shin, Jinnie, Gierl, Mark J.

Journal:

Language Testing

Year:

2020

File:

PDF, 589 KB

2020

27

Gigacycle fatigue behavior of a high chromium alloyed cold work tool steel

C.R. Sohar, A. Betzwar-Kotas, C. Gierl, B. Weiss, H. Danninger

Journal:

International Journal of Fatigue

Year:

2008

Language:

english

File:

PDF, 1.73 MB

english, 2008

28

Zufriedenheit und Bindung von Kunden mit hohem Know-how Defizit gegenüber den Anbietern

Heribert Gierl, Robert Bitz

Journal:

Year:

2005

Language:

german

File:

PDF, 267 KB

german, 2005

29

Der Einfluss von Produktwerbung und Produktproben auf das Kaufverhalten

Heribert Gierl, Christina Eleftheriadou

Journal:

Year:

2004

Language:

german

File:

PDF, 482 KB

german, 2004

30

The effects of a value-oriented advertising strategy on brand attitude

Heribert Gierl, Sandra Praxmarer

Journal:

Year:

2007

Language:

english

File:

PDF, 1.84 MB

english, 2007

31

Werbung mit irrelevanten Produktattributen

Heribert Gierl, Tina Großmann

Journal:

Year:

2008

File:

PDF, 3.44 MB

2008

32

Wirken partitionierte Preise wirklich günstiger als Komplettpreise?

Heribert Gierl, Silke Bambauer-Sachse

Journal:

Year:

2008

Language:

german

File:

PDF, 2.34 MB

german, 2008

33

Das Alphabet der Natur und das Alphabet der Kultur im 18. Jahrhundert

Journal:

NTM Zeitschrift für Geschichte der Wissenschaften, Technik und Medizin

Year:

2010

File:

PDF, 1.12 MB

2010

34

Gibt es den Dichte- und den Substitutionseffekt?

Heribert Gierl, Karin Stiegelmayr

Journal:

Year:

2011

File:

PDF, 2.58 MB

2011

35

Identifying Sources of Differential Item and Bundle Functioning on Translated Achievement Tests: A Confirmatory Analysis

Mark J. Gierl, Shameem Nyla Khaliq

Journal:

Journal of Educational Measurement

Year:

2001

Language:

english

File:

PDF, 1.40 MB

english, 2001

36

Making Diagnostic Inferences About Cognitive Attributes Using the Rule-Space Model and Attribute Hierarchy Method

Journal:

Journal of Educational Measurement

Year:

2007

Language:

english

File:

PDF, 93 KB

english, 2007

37

Sintering/shrinkage kinetics of metal injection molded copper brown body

Ijaz Ul Mohsin, Daniel Lager, Christian Gierl, Wolfgang Hohenauer, Herbert Danninger

Journal:

Materials Letters

Year:

2010

Language:

english

File:

PDF, 254 KB

english, 2010

38

Finite element sintering analysis of metal injection molded copper brown body using thermo-physical data and kinetics

Ijaz Ul Mohsin, Daniel Lager, Wolfgang Hohenauer, Christian Gierl, Herbert Danninger

Journal:

Computational Materials Science

Year:

2012

Language:

english

File:

PDF, 1.01 MB

english, 2012

39

Evaluating Type I Error and Power Rates Using an Effect Size Measure With the Logistic Regression Procedure for DIF Detection

Jodoin, Michael G., Gierl, Mark J.

Journal:

Applied Measurement in Education

Year:

2001

Language:

english

File:

PDF, 101 KB

english, 2001

40

Björn Reich / Frank Rexroth / Roick (Hrsg.), Wissen, maßgeschneidert. Experten und Expertenkulturen im Europa der Vormoderne. (Historische Zeitschrift, Beihefte, NF., 57.) München, Oldenbourg 2012

Journal:

Historische Zeitschrift

Year:

2014

Language:

german

File:

PDF, 88 KB

german, 2014

41

Using cognitive models to develop quality multiple-choice questions

Pugh, Debra, De Champlain, Andre, Gierl, Mark, Lai, Hollis, Touchie, Claire

Journal:

Medical Teacher

Year:

2016

File:

PDF, 832 KB

2016

42

Evaluating the Psychometric Characteristics of Generated Multiple-Choice Test Items

Gierl, Mark J., Lai, Hollis, Pugh, Debra, Touchie, Claire, Boulais, André, De Champlain, André

Journal:

Applied Measurement in Education

Year:

2016

Language:

english

File:

PDF, 19.84 MB

english, 2016

43

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

Verena Huettl and Heribert Gierl

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1.21 MB

english, 2012

44

A Process for Reviewing and Evaluating Generated Test Items

Gierl, Mark J., Lai, Hollis

Journal:

Educational Measurement: Issues and Practice

Year:

2016

Language:

english

File:

PDF, 393 KB

english, 2016

45

The logo matters: the effect of the logo type on the attitude towards co-products

Kraus, Antonia, Gierl, Heribert

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 716 KB

english, 2017

46

Opportunismus in langfristigen Geschäftsbeziehungen

Prof. Dr. Heribert Gierl

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Year:

2000

Language:

german

File:

PDF, 548 KB

german, 2000

47

Wertfunktion der Prospect-Theorie, Produktpräferenzen und Folgerungen für das Marketing

Prof. Dr. Heribert Gierl…

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Year:

2001

Language:

german

File:

PDF, 648 KB

german, 2001

48

Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing

Prof. Dr. Heribert Gierl,Dr. Roland Helm…

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Year:

2000

Language:

german

File:

PDF, 513 KB

german, 2000

49

Cognitive Diagnostic Assessment for Education (Theory and Applications) || Test Construction and Diagnostic Testing

Leighton, Jacqueline, Gierl, Mark

Year:

2007

Language:

english

File:

PDF, 1.35 MB

english, 2007

50

Cognitive Diagnostic Assessment for Education (Theory and Applications) || The Demand for Cognitive Diagnostic Assessment

Leighton, Jacqueline, Gierl, Mark

Year:

2007

Language:

english

File:

PDF, 472 KB

english, 2007

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